Steiff

Steiff is the world's most celebrated soft toy brand, with a heritage stretching back to 1880 when Margarete Steiff began crafting her first felt animals in Giengen, Germany. Renowned for inventing the teddy bear, Steiff has spent over 140 years setting the gold standard in quality, craftsmanship, and design. Every Steiff creation is distinguished by its iconic gold-plated Button in Ear — a hallmark of authenticity and excellence that collectors and gift-givers have treasured for generations. Made with the finest materials and extraordinary attention to detail, Steiff toys are far more than playthings; they are heirlooms to be cherished and passed down through families for years to come.